Rebranding Project
Family Focus Dental is a family-run dental practice based in Wentworthville, and is focused on providing dental care to local families. Rosella Health’s journey with Family Focus Dental began in April 2020. The dental clinic was looking to rebrand their practice to make their brand more ‘fresh and modern’ in time with their relocation to a new premise.
Services provided as part of the rebranding project included:
- Consultation with graphic designer regarding brand direction
- Production of two logo options
- A total of two logo revisions
- A colour palette
- A brand style guide
- Business card designs
- External signage design
- Internal signage design
As well as adhering to the brief to create a more ‘fresh and modern’ logo, careful attention was paid to create logo versions that translated well across both print and digital mediums.
Website Redevelopment
As well as carrying out a rebranding project to make over the physical shopfront of their newly relocated clinic, we were entrusted to make over the digital shopfront of the business by redeveloping their website.
The original website was visually outdated, slow, had stagnant content and was critically poor in responsiveness.
Services provided as part of the website development included:
- Configuring of Squarespace website to suit new branding
- Set up of landing page, standard content pages, as well as online booking functionality
- Set up of Google Analytics (as well as integration with online booking system), Google Search Console and Google My Business
- Configuring redirects from previous domain
- Implementation of SEO techniques
- Testing on mobile, tablet and desktop devices
- Provision of a training session (as well as a custom manual) to train content managers to update and edit website content
The newly redeveloped website was noticeably more modern and responsive, as well as showing a marked improvement in performance and SEO.
Digital Window Program
Rosella Health also provides an ongoing SEO and website marketing service that manages and optimises Family Focus Dental’s digital shopfront- our Digital Window Program. The Digital Window Program is a reporting and analysis service aimed to assist businesses in keeping up to date with how people discover and compare local businesses. We provide tracking and recommendations to maintain and improve a brand’s quality online presence, as well as assisting in regular content updates across all of the brand’s digital channels.
Not only do we provide comprehensive SEO and digital marketing monitoring and optimisation, our baseline and quarterly reports provide detailed analytics, recommendations (to be implemented in the next quarter and already implemented in previous quarter), graphics to help capture key insights and descriptions to demystify the complicated jargon surrounding web marketing.
Some key achievements of our Digital Window Program implementation for Family Focus Dental include:
- Maintenance of #1 place for Google Organic Search results across four quarters.
- +250% increase in website traffic compared to first quarter of program
- +500% increase in online booking requests compared to first quarter of program
For more information about our Digital Window Program, click here. Otherwise, chat to us here and we’ll be happy to answer any questions.
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